Chiu Tung takes food delivery service to new heights with Influencer Marketing.
Taking food delivery service to new heights
Chiu Tung (潮童) is a spin-off delivery platform of Sang Kee Foods (生記滷味), a popular restaurant in Sai Ying Pun renowned for its traditional Chiu Chow cuisines. Chiu Tung is now delivering high quality marinated Chiu Chow food all over Hong Kong to fuel the growth of the stay-at-home economy.
Deliver all over Hong Kong
Chiu Tung's goal is to deliver their Chiu Chow cuisines all over Hong Kong. To achieve this, their first step is to build up a website for customers to shop online. To further attract new customers and raise brand awareness, their food and brand need to get more exposure online.
Solution: Online platform with Influencer Marketing
Chiu Tung launched an influencer-marketing campaign with the help of Adting to promote their convenient food service and delicious marinated Chiu Chow food on Instagram. The campaign reached 56,244 audience and drove 11X more traffic to their website, thus increasing the food orders by 2X.
Reached audience on Instagram
Drove more traffic to their website
Increased food orders